Mark Cetola

Led entrepreneurial venture, rapidly growing social media channels and implementing low-code automations to drive subscriber growth and optimize campaign strategies.

• Single-handedly grew an Instagram channel to over 529,000 subscribers and a TikTok channel to over 200,000 subscribers, demonstrating strong entrepreneurial acumen.
• Prototyped and deployed low-code automations using ManyChat, Excel, and Trello, streamlining operations and boosting weekly follower growth by 10,000-24,000.
• Validated new campaign strategies by developing and testing high-converting landing pages, effectively connecting followers with service providers.

Led strategic client relationships and drove significant revenue growth through expert testimonial management and C-suite support for high-net-worth clients.

• Cultivated strategic relationships for high-net-worth clients at 72 annual events, securing over 120 new testimonials and generating $8.2M in upsell revenue.
• Served as primary liaison for C-suite strategic support, delivering verified success stories for social media campaigns, amplifying messaging to an audience of over 5 million followers.
• Orchestrated and delivered compelling data-driven narratives through live 'Win-of-the-Day' presentations to 400-person company-wide huddles, boosting testimonial usage in pitch decks by 25%.
• Engineered and deployed a metadata-driven testimonial repository, improving data retrieval efficiency by 70% and enabling sales team to embed proof points into proposals in under 2 minutes.
• Managed end-to-end implementation of the testimonial pipeline, from initial client outreach to directing 4K interviews and showcasing polished assets at major company events.

Drove significant revenue through high-value sales, leveraging commercial acumen and process optimization to enhance client communication and closing rates.

• Exhibited strong commercial acumen by handling objections and closing high-value transactions ($2,500-$25,000), personally generating over $480,000 in revenue in a commission-only environment.
• Developed and implemented CRM automations to gather insights and improve client communication, directly increasing appointment show rates by 20%.
• Optimized sales processes by implementing the NEPQ framework, successfully reducing the average call time from 60 to 35 minutes while maintaining closing effectiveness.